Sooo are we rocking this new year or what? 😃

Things have been moving so fast that it feels like we are 3 months in already – in a good way! You feeling it?

Regardless if yes or no, here’s one thing to consider dropping like a hot potato in 2024:

🚫 Forcing ourselves to do things we don’t want to.

And one thing that we want so bad but many times fall short early on in the year:

🎯 Following through with our goals.

Hear me out, love.👇🏼

Both are easier than you’d think and BOTH can be accomplished by focusing on this one thing:

⭐ Your why

If there is something you have been meaning to accomplish yet it feels like pulling teeth, going back to your *why* will always motivate you.

Meaning, wherever reason you wanted to accomplish said thing, dig in deeper until you get to the real reason for it. Literally ask yourself why you want to do that thing, over and over until you uncover it.

Some examples:

👉🏼 Going to the gym because we are punishing ourselves and our bodies for not being/looking the way we want and trying to “make” it be/look a certain way?

We are so over it.
Instead, in 2024 we go to the gym because we want to fell good in our bodies, feel energized, revitalized, flexible and strong.

👉🏼 Pushing ourselves to create content in the socials because that’s what businesses do and that’s how clients finds us?

We are so over it.
Instead, in 2024 we choose to put ourselves out there through this God-sent tool called the internet because with it, our message gets to be spread around, the people who needs us finds us and we get to build successful businesses to improve our lives which then enables us to show up even more for our mission. GONE are the days we had to spend a bazillion in PR and advertising agencies that gate kept all the resources and tools to be visible – back in 90s and before. We have this amazing FREE tool literally at our finger tips! Of course we will use it.

👉🏼 Reluctantly and begrudgingly setting aside more money than we are used to for savings because if we don’t do that, we are just irresponsible people?

We are so over it.
Instead, in 2024 we do so because oh, the deliciousness it will be for our future self to look into those bigger amounts in the bank and the safety she will feel! AND the fact she has created that safety for herself… herself. Delicious!🤩

📍 Can you see, how the end result on each situation is the same {going to the gym, posting on the socials, saving more} yet the process to get there is much lighter, more empowering and potent?

🌟 Because when we connect with our why, everything gets to have a valid and real focus that is unmatched. It all flows easily as a part of ourselves.

I have a very recent example of something that I never in a million years could have imagined shifting and following through so easily.

{You cool with a deeper chat, ya?🍵 It’s story time! 😃}

👇🏼

I have been a long, VERY long standing lover and addicted of Starbucks.

I mean, after just a few months of joining their loyalty program they were already sending me their gold card due to my stellar and steady consumption of their coffee. 😁

That was back in 2009. I’ve carried that card and used my points religiously since then. Once in a while I’d have so many reward points that I’d screenshot my card’s barcode and put it on facebook so anyone could grab a free coffee before the points would expire.

My love affair with the white chocolate mocha was unmatched!
And my budgeting app, used to have a section for “eating out” and a completely separate one called “Starbucks”. Meaning I’d monthly allocate money for Starbucks and Starbucks only. Any other coffee escapade would go with the other stuff under “eating out”.

For those that live in USA or have been around these parts, you know that combo of Target + Starbucks, ya? That combo where you just can’t get into a Target for an “inevitably-buying-more-than-planned” kind of shopping and NOT grab a sugary Starbucks drink before starting said shopping spree. You know those, ya? I’ve always been devoted to them. And in most cases I’d even have to stop myself from grabbing a second drink on my way out.😶

And the pumpkin spice latte season? Oh, call me all the way the most basic Latina biatch you have ever seeing {I have totally followed the Latina starter pack to a T: outlet malls, Coach purses, Starbucks coffee and the cute body turn with a peace sign for photos 😁 2010 is calling!} because every time fall would come around I was READY for my overly sugary, overly processed pumpkin flavored bucket of milk with barely any coffee in it ☕🎃

Now, let’s fast forward to 2023.

What happened a few months back?

👉🏼 Starbucks sued their workers union while doubling down with aggressive statements in support of the genocide being inflicted on Palestinians.

And with that, a global boycott came through.

In a heart beat, without even questioning or putting pros against cons or a smidge of a doubt in my mind, I promptly took the steps to:

– retrieve any money I had in my almost 15 yrs old card,
– cancel said card,
– pack all my Starbucks mugs for donation and
– decide right then that the time for white mochas, pumpkin spice lates and anything related to the company were complete for me.

For good.

As I was gathering all those Starbucks mugs collected over the years, I was thinking to myself how surprised I was {yet not really} about how EASILY I made this decision and how even easier it was to follow through with it.

I did not go through any kind of inner battle such as “ugh, this will be soooo hard, but it is for a good cause afterall! And all the treats I’ll have to give up?! Omgg, soooo hard! Just push through it Raine, just push through”

None of that.

There was no feeling of push or effort.

Only of a cycle completed.

And dare I say, even a feeling of indifference about the company.

Not even anger or frustration towards it.

Just done.

⭐And that my love, is because when we are deeply connected to our whys, is such a part of who we are {or who we are becoming}, that following through is not even a question.

There is no "if"s or "but"s. There is just moving towards it.

And this is something we can apply to ANY decision and goal we have in life and business:

Connecting to our why.

💎 The motivation will be crystal clear and moving towards that goal is just inevitable.

Ok my love, if you stick till the end here, wowzers! We are really meant for one another 😍 *smiles broadly*

Sending you tons of inner knowing and dedication to your ‘why’s throughout this year. ✨✨✨✨

Many Smooches,